Øyvind Bjørgum
Om
Research interests
Øyvind’s research focuses on commercialization and adaption of new technologies, especially within complex settings such as sustainable energy technologies. The research draws from established theories within entrepreneurship, marketing and innovation strategy.
Teaching
Øyvind teaches within marketing management and industrial marketing, and supervises master students within innovation, marketing and strategy related to commercialization or adaption of new technologies. He also teaches within technology management, innovation and international marketing in executive educational programs.
Responsibilities
- Director of the executive program Master of Technology Management (MTM)
Publikasjoner
2025
-
Gode, Pankaj Ravindra;
Aspelund, Arild;
Bjørgum, Øyvind.
(2025)
Does Being Renewable mean Sustainable? The Case of Circular Economy Adoption in the Offshore Wind Industry.
Norges teknisk-naturvitenskapelige universitet
Doktoravhandling
-
Gode, Pankaj Ravindra;
Bjørgum, Øyvind.
(2025)
Investigating pathways to improve the circular economy adoption for near-end-of-life offshore wind farms.
Journal of Environmental Management (JEM)
Vitenskapelig artikkel
2024
-
Hermundsdottir, Fanny;
Bjørgum, Øyvind;
Eide, Ann Elida.
(2024)
Transition from fossil fuels to renewable energy: Identifying the necessary dynamic capabilities for a transition among Norwegian oil and gas companies.
Business Strategy and the Environment (BSE)
Vitenskapelig artikkel
-
Siefkes, Meike Isabelle;
Hamer, Anton Lohne;
Haaland, Gustav;
Bjørgum, Øyvind.
(2024)
Profit first, environmental impact second? Investigating hybrid institutional logics in venture capital investment approaches.
Business Strategy and the Environment (BSE)
Vitenskapelig artikkel
2023
-
Siefkes, Meike Isabelle;
Bjørgum, Øyvind;
Sørheim, Roger.
(2023)
Business angels investing in green ventures: how do they add value to their start-ups?.
Venture Capital : an International Journal of Entrepreneurial Finance
Vitenskapelig artikkel
2022
-
Eide, Ann Elida;
Bjørgum, Øyvind;
Sæther, Erik Andreas.
(2022)
Bærekraft i norske farvann: Hvem driver det grønne skiftet til havs, og hva kan gjøres for å akselerere det?.
Økonomisk fiskeriforskning: Ledelse, marked, økonomi
Vitenskapelig artikkel
-
Mäkitie, Tuukka Rainer Reinhold;
Steen, Markus;
Sæther, Erik Andreas;
Bjørgum, Øyvind;
Poulsen, René Taudal.
(2022)
Norwegian ship-owners' adoption of alternative fuels.
Energy Policy
Vitenskapelig artikkel
2021
-
Mølnvik, Mona J.;
Tande, John Olav Giæver;
Tomasgard, Asgeir;
Torsæter, Malin;
Gardarsdottir, Stefania Osk;
Korpås, Magnus;
Skjølsvold, Tomas Moe;
Heidenreich, Sara;
Korsnes, Marius;
Tangen, Grethe.
(2021)
Nordsjøen som plattform for grønn omstilling.
Norges teknisk-naturvitenskapelige universitet
Forskningsrapport
-
Sæther, Erik Andreas;
Eide, Ann Elida;
Bjørgum, Øyvind.
(2021)
Sustainability among Norwegian maritime firms: Green strategy and innovation as mediators of long‐term orientation and emission reduction.
Business Strategy and the Environment (BSE)
Vitenskapelig artikkel
-
Andersen, Allan Dahl;
Bjørgum, Øyvind;
Coenen, Lars Martel Antoine;
Dale, Ragnhild Freng;
Geels, Frank W.;
Gonzalez, Jakoba Sraml;
Hanson, Jens;
Korsnes, Marius;
Linnerud, Kristin;
Mäkitie, Tuukka.
(2021)
Increasing the speed, scope, and level of decarbonization for
meeting the Net-zero 2050 challenge. Implications for sustainability transitions research.
FME NTRANS
Forskningsrapport
-
Bergek, Anna;
Bjørgum, Øyvind;
Hansen, Teis;
Hanson, Jens;
Steen, Markus.
(2021)
Sustainability transitions in coastal shipping: The role of regime segmentation.
Transportation Research Interdisciplinary Perspectives (TRIP)
Vitenskapelig artikkel
-
Bjørgum, Øyvind;
Dimmen, Eli Åstedotter;
Lang, Joanna Erica Wikheim;
Tangvik, Dag Erik.
(2021)
Kunstig intelligens i norske organisasjoner: En empirisk studie med implikasjoner for fremtidens ledelse.
Vitenskapelig kapittel
-
Mäkitie, Tuukka;
Steen, Markus;
Sæther, Erik Andreas;
Bjørgum, Øyvind;
Poulsen, René T..
(2021)
Norwegian ship-owners' adoption of green fuels.
FME NTRANS
Forskningsrapport
-
Aspelund, Arild;
Bjørgum, Øyvind;
Sæther, Erik Andreas.
(2021)
Entering a Brave New World: Market Entry Assessments Into a Born Global Industry.
Vitenskapelig kapittel
2020
-
Bach, Hanna;
Bergek, Anna;
Bjørgum, Øyvind;
Hansen, Teis;
Kenzhegaliyeva, Assiya;
Steen, Markus.
(2020)
Implementing maritime battery-electric and hydrogen solutions: A technological innovation systems analysis.
Transportation Research Part D: Transport and Environment
Vitenskapelig artikkel
-
Bjørgum, Øyvind;
Aaboen, Lise;
Fredriksson, Anna.
(2020)
Low Power, High Ambitions: New Ventures Developing Their First Supply Chains.
Journal of Purchasing and Supply Management
Vitenskapelig artikkel
2019
-
Steen, Markus;
Bach, Hanna;
Bjørgum, Øyvind;
Hansen, Teis;
Kenzhegaliyeva, Assiya.
(2019)
Greening the fleet: A technological innovation system (TIS) analysis of hydrogen, battery electric, liquefied biogas, and biodiesel in the maritime sector.
SINTEF Digital
Forskningsrapport
-
Hanson, Jens;
Normann, Håkon Endresen;
Aspelund, Arild;
Steen, Markus;
Afewerki, Samson;
Bjørgum, Øyvind;
Sæther, Erik Andreas;
Kenzhegaliyeva, Assiya;
Dawley, Stuart;
MacKinnon, Danny.
(2019)
Conditions for growth in the Norwegian offshore wind industry. International market developments, Norwegian
firm characteristics and strategies, and
policies for industry development.
Centre for sustainable energy studies (CenSES)
Forskningsrapport
-
Steen, Markus;
Weaver, Tyson;
Bjørgum, Øyvind;
Hansen, Gard Hopsdal;
Hanson, Jens;
Skjølsvold, Tomas Moe.
(2019)
Nurturing new technologies.
FME CenSES
Forskningsrapport
2017
-
Bjørgum, Øyvind;
Netland, Torbjørn H..
(2017)
Configuration of supply chains in emerging industries: a multiple-case study in the wave-and-tidal energy industry.
International Journal of Manufacturing Technology and Management (IJMTM)
Vitenskapelig artikkel
2016
-
Bjørgum, Øyvind;
Moen, Øystein;
Madsen, Tage Koed.
(2016)
New firms developing novel technology in a complex emerging industry: The road towards commercialization of renewable marine energy technologies.
Norges teknisk-naturvitenskapelige universitet
Doktoravhandling
-
Bjørgum, Øyvind.
(2016)
MNCs entering an emerging industry: The choice of governance mode under high uncertainty.
Cogent Business & Management
Vitenskapelig artikkel
2014
-
Størksen, Benedicte Hjelle;
Jacobsen, Tina Slåttedal;
Roalsø, Helene;
Sørheim, Roger;
Bjørgum, Øyvind.
(2014)
Multinational corporations investing in the marine energy industry.
Norges teknisk-naturvitenskapelige universitet
Masteroppgave
-
Bjørgum, Øyvind;
Sørheim, Roger.
(2014)
The funding of new technology firms in a pre-commercial industry – the role of smart capital.
Technology Analysis & Strategic Management
Vitenskapelig artikkel
2013
-
Bjørgum, Øyvind;
Moen, Øystein;
Madsen, Tage Koed.
(2013)
New ventures in an emerging industry: access to and use of international resources.
International Journal of Entrepreneurship and Small Business (IJESB)
Vitenskapelig artikkel
-
Bjørgum, Øyvind;
Ristola, Niko.
(2013)
Ownership Structures of International New Ventures in the Marine Energy Industry.
Aalto University
Masteroppgave
Tidsskriftspublikasjoner
-
Gode, Pankaj Ravindra;
Bjørgum, Øyvind.
(2025)
Investigating pathways to improve the circular economy adoption for near-end-of-life offshore wind farms.
Journal of Environmental Management (JEM)
Vitenskapelig artikkel
-
Sæther, Erik Andreas;
Eide, Ann Elida;
Bjørgum, Øyvind.
(2021)
Sustainability among Norwegian maritime firms: Green strategy and innovation as mediators of long‐term orientation and emission reduction.
Business Strategy and the Environment (BSE)
Vitenskapelig artikkel
-
Eide, Ann Elida;
Bjørgum, Øyvind;
Sæther, Erik Andreas.
(2022)
Bærekraft i norske farvann: Hvem driver det grønne skiftet til havs, og hva kan gjøres for å akselerere det?.
Økonomisk fiskeriforskning: Ledelse, marked, økonomi
Vitenskapelig artikkel
-
Bjørgum, Øyvind;
Moen, Øystein;
Madsen, Tage Koed.
(2013)
New ventures in an emerging industry: access to and use of international resources.
International Journal of Entrepreneurship and Small Business (IJESB)
Vitenskapelig artikkel
-
Bergek, Anna;
Bjørgum, Øyvind;
Hansen, Teis;
Hanson, Jens;
Steen, Markus.
(2021)
Sustainability transitions in coastal shipping: The role of regime segmentation.
Transportation Research Interdisciplinary Perspectives (TRIP)
Vitenskapelig artikkel
-
Bach, Hanna;
Bergek, Anna;
Bjørgum, Øyvind;
Hansen, Teis;
Kenzhegaliyeva, Assiya;
Steen, Markus.
(2020)
Implementing maritime battery-electric and hydrogen solutions: A technological innovation systems analysis.
Transportation Research Part D: Transport and Environment
Vitenskapelig artikkel
-
Hermundsdottir, Fanny;
Bjørgum, Øyvind;
Eide, Ann Elida.
(2024)
Transition from fossil fuels to renewable energy: Identifying the necessary dynamic capabilities for a transition among Norwegian oil and gas companies.
Business Strategy and the Environment (BSE)
Vitenskapelig artikkel
-
Bjørgum, Øyvind;
Aaboen, Lise;
Fredriksson, Anna.
(2020)
Low Power, High Ambitions: New Ventures Developing Their First Supply Chains.
Journal of Purchasing and Supply Management
Vitenskapelig artikkel
-
Bjørgum, Øyvind;
Netland, Torbjørn H..
(2017)
Configuration of supply chains in emerging industries: a multiple-case study in the wave-and-tidal energy industry.
International Journal of Manufacturing Technology and Management (IJMTM)
Vitenskapelig artikkel
-
Mäkitie, Tuukka Rainer Reinhold;
Steen, Markus;
Sæther, Erik Andreas;
Bjørgum, Øyvind;
Poulsen, René Taudal.
(2022)
Norwegian ship-owners' adoption of alternative fuels.
Energy Policy
Vitenskapelig artikkel
-
Siefkes, Meike Isabelle;
Bjørgum, Øyvind;
Sørheim, Roger.
(2023)
Business angels investing in green ventures: how do they add value to their start-ups?.
Venture Capital : an International Journal of Entrepreneurial Finance
Vitenskapelig artikkel
-
Siefkes, Meike Isabelle;
Hamer, Anton Lohne;
Haaland, Gustav;
Bjørgum, Øyvind.
(2024)
Profit first, environmental impact second? Investigating hybrid institutional logics in venture capital investment approaches.
Business Strategy and the Environment (BSE)
Vitenskapelig artikkel
-
Bjørgum, Øyvind;
Sørheim, Roger.
(2014)
The funding of new technology firms in a pre-commercial industry – the role of smart capital.
Technology Analysis & Strategic Management
Vitenskapelig artikkel
-
Bjørgum, Øyvind.
(2016)
MNCs entering an emerging industry: The choice of governance mode under high uncertainty.
Cogent Business & Management
Vitenskapelig artikkel
Del av bok/rapport
-
Bjørgum, Øyvind;
Dimmen, Eli Åstedotter;
Lang, Joanna Erica Wikheim;
Tangvik, Dag Erik.
(2021)
Kunstig intelligens i norske organisasjoner: En empirisk studie med implikasjoner for fremtidens ledelse.
Vitenskapelig kapittel
-
Aspelund, Arild;
Bjørgum, Øyvind;
Sæther, Erik Andreas.
(2021)
Entering a Brave New World: Market Entry Assessments Into a Born Global Industry.
Vitenskapelig kapittel
Rapport
-
Mølnvik, Mona J.;
Tande, John Olav Giæver;
Tomasgard, Asgeir;
Torsæter, Malin;
Gardarsdottir, Stefania Osk;
Korpås, Magnus;
Skjølsvold, Tomas Moe;
Heidenreich, Sara;
Korsnes, Marius;
Tangen, Grethe.
(2021)
Nordsjøen som plattform for grønn omstilling.
Norges teknisk-naturvitenskapelige universitet
Forskningsrapport
-
Andersen, Allan Dahl;
Bjørgum, Øyvind;
Coenen, Lars Martel Antoine;
Dale, Ragnhild Freng;
Geels, Frank W.;
Gonzalez, Jakoba Sraml;
Hanson, Jens;
Korsnes, Marius;
Linnerud, Kristin;
Mäkitie, Tuukka.
(2021)
Increasing the speed, scope, and level of decarbonization for
meeting the Net-zero 2050 challenge. Implications for sustainability transitions research.
FME NTRANS
Forskningsrapport
-
Steen, Markus;
Bach, Hanna;
Bjørgum, Øyvind;
Hansen, Teis;
Kenzhegaliyeva, Assiya.
(2019)
Greening the fleet: A technological innovation system (TIS) analysis of hydrogen, battery electric, liquefied biogas, and biodiesel in the maritime sector.
SINTEF Digital
Forskningsrapport
-
Mäkitie, Tuukka;
Steen, Markus;
Sæther, Erik Andreas;
Bjørgum, Øyvind;
Poulsen, René T..
(2021)
Norwegian ship-owners' adoption of green fuels.
FME NTRANS
Forskningsrapport
-
Hanson, Jens;
Normann, Håkon Endresen;
Aspelund, Arild;
Steen, Markus;
Afewerki, Samson;
Bjørgum, Øyvind;
Sæther, Erik Andreas;
Kenzhegaliyeva, Assiya;
Dawley, Stuart;
MacKinnon, Danny.
(2019)
Conditions for growth in the Norwegian offshore wind industry. International market developments, Norwegian
firm characteristics and strategies, and
policies for industry development.
Centre for sustainable energy studies (CenSES)
Forskningsrapport
-
Steen, Markus;
Weaver, Tyson;
Bjørgum, Øyvind;
Hansen, Gard Hopsdal;
Hanson, Jens;
Skjølsvold, Tomas Moe.
(2019)
Nurturing new technologies.
FME CenSES
Forskningsrapport
Studentoppgave eller avhandling
-
Gode, Pankaj Ravindra;
Aspelund, Arild;
Bjørgum, Øyvind.
(2025)
Does Being Renewable mean Sustainable? The Case of Circular Economy Adoption in the Offshore Wind Industry.
Norges teknisk-naturvitenskapelige universitet
Doktoravhandling
-
Bjørgum, Øyvind;
Ristola, Niko.
(2013)
Ownership Structures of International New Ventures in the Marine Energy Industry.
Aalto University
Masteroppgave
-
Bjørgum, Øyvind;
Moen, Øystein;
Madsen, Tage Koed.
(2016)
New firms developing novel technology in a complex emerging industry: The road towards commercialization of renewable marine energy technologies.
Norges teknisk-naturvitenskapelige universitet
Doktoravhandling
-
Størksen, Benedicte Hjelle;
Jacobsen, Tina Slåttedal;
Roalsø, Helene;
Sørheim, Roger;
Bjørgum, Øyvind.
(2014)
Multinational corporations investing in the marine energy industry.
Norges teknisk-naturvitenskapelige universitet
Masteroppgave
Undervisning
Emner
- TIØ4912 - Strategi, innovasjon og internasjonal forretningsutvikling, masteroppgave
- MTS-MO1 - MTM Masteroppgave
- IØ6016 - Internasjonal forretningsutvikling
- MTS6516 - Endring, innovasjon og globalisering
- TIØ4165 - Markedsføringsledelse for teknologibedrifter
- MTS6520 - Spesialiseringsemne i teknologiledelse
- TIØ4265 - Strategisk ledelse
- TIØ4235 - Industriell markedsføring og internasjonal handel
- MTS6510 - Strategi, organisasjons- og ledelsesteori, og bedriftsøkonomi
- IØ6901 - Organisasjon og ledelse, masteroppgave
Formidling
2026
-
AviskronikkNormannsen, Sølvi Waterloo; Gode, Pankaj Ravindra; Bjørgum, Øyvind. (2026) Når gamle havvindparker avvikles, oppstår tusenvis av tonn nytt avfall.
2024
-
ForedragSiefkes, Meike Isabelle; Hamer, Anton Lohne; Haaland, Gustav; Bjørgum, Øyvind. (2024) Radical change or incremental progress? Investigating the alignment of venture capital investment approaches with the cleantech value proposition. ACERE conference
2021
-
ForedragSteen, Markus; Hansen, Teis; Bergek, Anna; Mäkitie, Tuukka; Sæther, Erik Andreas; Bjørgum, Øyvind; Græslie, Lisa S.. (2021) GREENFLEET final webinar. GREENFLEET final webinar
2019
-
Foredrag
-
AviskronikkSteen, Markus; Bach, Hanna; Bjørgum, Øyvind; Hansen, Teis; Kenzhegaliyeva, Assiya. (2019) Grønne drivstoff - hva er kunnskapsstatus.
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KonferanseforedragBach, Hanna; Bergek, Anna; Bjørgum, Øyvind; Hansen, Teis; Kenzhegaliyeva, Assiya; Steen, Markus. (2019) Low- and zero-carbon energy solutions in Norwegian coastal maritime transport: a technological innovation system analysis. Shipping & Environment II. From Regional to Global Perspectives
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AviskronikkAndersen, Allan Dahl; Bjørgum, Øyvind; Espegren, Kari Aamodt; Holden, Erling; Skjølsvold, Tomas Moe; Steen, Markus. (2019) Grøn omstilling handler lige så meget om samfundet som om teknologi.
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ForedragBjørgum, Øyvind. (2019) Offshore vindkraft og norsk leverandørindustri – status og fremtidsutsikter. CenSES Avslutningsseminar
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AviskronikkAndersen, Allan Dahl; Bjørgum, Øyvind; Espegren, Kari Aamodt; Holden, Erling; Skjølsvold, Tomas Moe; Steen, Markus. (2019) Grønt skifte handler like mye om samfunnet som om teknologi.
2018
-
KonferanseforedragBergek, Anna; Bjørgum, Øyvind; Hansen, Teis; Hanson, Jens; Steen, Markus. (2018) Towards a sustainability transition in the maritime shipping sector: the role of market segment characteristics. International Sustainability Transitions Conference 2018
-
ForedragBergek, Anna; Bjørgum, Øyvind; Hansen, Teis; Hanson, Jens; Steen, Markus. (2018) Towards a sustainability transition in the maritime shipping sector: the role of market segment characteristics. FME CenSES Årskonferanse
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KonferanseforedragAaboen, Lise; Aabakken, Emilie Ose-Velle; Bjørgum, Øyvind; Thorson, Andrea Holvik. (2018) From crowdfunding pre-sale to mass production: selecting manufacturers for the first product. RENT
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Intervju
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Intervju
2017
-
Foredrag
2014
-
Konferanseforedrag
-
ForedragBjørgum, Øyvind. (2014) Forretningsutvikling i den pre-kommersielle bølge- og tidevannsindustrien. CenSES Årskonferanse
2013
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KonferanseforedragBjørgum, Øyvind. (2013) The funding of new technology firms in an emerging industry; The role of smart capital. NFB Conference 2013
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KonferanseforedragBjørgum, Øyvind; Sørheim, Roger. (2013) The funding of new technology firms in an emerging industry; The role of smart capital. 6th Annual Conference for the Academy of Innovation and Entrepreneurship (AIE 2013)
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KonferanseforedragBjørgum, Øyvind; Sørheim, Roger. (2013) THE FUNDING OF NEW TECHNOLOGY FIRMS IN AN EMERGING RENEWABLE ENERGY INDUSTRY – THE ROLE OF SMART CAPITAL. RENT - Research in Entrepreneurship and Small Business 2013
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KonferanseforedragBjørgum, Øyvind. (2013) New firms in the marine energy industry. Partnering with France, Marine Renewable Energy
2012
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Foredrag