Øyvind Bjørgum
Om
Research interests
Øyvind’s research focuses on commercialization and adaption of new technologies, especially within complex settings such as sustainable energy technologies. The research draws from established theories within entrepreneurship, marketing and innovation strategy.
Teaching
Øyvind teaches within marketing management and industrial marketing, and supervises master students within innovation, marketing and strategy related to commercialization or adaption of new technologies. He also teaches within technology management, innovation and international marketing in executive educational programs.
Responsibilities
- Director of the executive program Master of Technology Management (MTM)
Publikasjoner
2025
-
Gode, Pankaj Ravindra;
Aspelund, Arild;
Bjørgum, Øyvind.
(2025)
Does Being Renewable mean Sustainable? The Case of Circular Economy Adoption in the Offshore Wind Industry.
Norges teknisk-naturvitenskapelige universitet
Norges teknisk-naturvitenskapelige universitet
Doktorgradsavhandling
-
Gode, Pankaj Ravindra;
Bjørgum, Øyvind.
(2025)
Investigating pathways to improve the circular economy adoption for near-end-of-life offshore wind farms.
Journal of Environmental Management (JEM)
Vitenskapelig artikkel
2024
-
Hermundsdottir, Fanny;
Bjørgum, Øyvind;
Eide, Ann Elida.
(2024)
Transition from fossil fuels to renewable energy: Identifying the necessary dynamic capabilities for a transition among Norwegian oil and gas companies.
Business Strategy and the Environment (BSE)
Vitenskapelig artikkel
-
Siefkes, Meike Isabelle;
Hamer, Anton Lohne;
Haaland, Gustav;
Bjørgum, Øyvind.
(2024)
Profit first, environmental impact second? Investigating hybrid institutional logics in venture capital investment approaches.
Business Strategy and the Environment (BSE)
Vitenskapelig artikkel
2023
-
Siefkes, Meike Isabelle;
Bjørgum, Øyvind;
Sørheim, Roger.
(2023)
Business angels investing in green ventures: how do they add value to their start-ups?.
Venture Capital : an International Journal of Entrepreneurial Finance
Vitenskapelig artikkel
2022
-
Eide, Ann Elida;
Bjørgum, Øyvind;
Sæther, Erik Andreas.
(2022)
Bærekraft i norske farvann: Hvem driver det grønne skiftet til havs, og hva kan gjøres for å akselerere det?.
Økonomisk fiskeriforskning: Ledelse, marked, økonomi
Vitenskapelig artikkel
-
Mäkitie, Tuukka Rainer Reinhold;
Steen, Markus;
Sæther, Erik Andreas;
Bjørgum, Øyvind;
Poulsen, René Taudal.
(2022)
Norwegian ship-owners' adoption of alternative fuels.
Energy Policy
Vitenskapelig artikkel
2021
-
Mølnvik, Mona J.;
Tande, John Olav Giæver;
Tomasgard, Asgeir;
Torsæter, Malin;
Gardarsdottir, Stefania Osk;
Korpås, Magnus.
(2021)
Nordsjøen som plattform for grønn omstilling.
Norges teknisk-naturvitenskapelige universitet
Norges teknisk-naturvitenskapelige universitet
Rapport
-
Sæther, Erik Andreas;
Eide, Ann Elida;
Bjørgum, Øyvind.
(2021)
Sustainability among Norwegian maritime firms: Green strategy and innovation as mediators of long‐term orientation and emission reduction.
Business Strategy and the Environment (BSE)
Vitenskapelig artikkel
-
Andersen, Allan Dahl;
Bjørgum, Øyvind;
Coenen, Lars Martel Antoine;
Dale, Ragnhild Freng;
Geels, Frank W.;
Gonzalez, Jakoba Sraml.
(2021)
Increasing the speed, scope, and level of decarbonization for
meeting the Net-zero 2050 challenge. Implications for sustainability transitions research.
FME NTRANS
FME NTRANS
Rapport
-
Bergek, Anna;
Bjørgum, Øyvind;
Hansen, Teis;
Hanson, Jens;
Steen, Markus.
(2021)
Sustainability transitions in coastal shipping: The role of regime segmentation.
Transportation Research Interdisciplinary Perspectives (TRIP)
Vitenskapelig artikkel
-
Bjørgum, Øyvind;
Dimmen, Eli Åstedotter;
Lang, Joanna Erica Wikheim;
Tangvik, Dag Erik.
(2021)
Kunstig intelligens i norske organisasjoner: En empirisk studie med implikasjoner for fremtidens ledelse.
Vitenskapelig Kapittel/Artikkel/Konferanseartikkel
-
Mäkitie, Tuukka;
Steen, Markus;
Sæther, Erik Andreas;
Bjørgum, Øyvind;
Poulsen, René T..
(2021)
Norwegian ship-owners' adoption of green fuels.
FME NTRANS
FME NTRANS
Rapport
-
Aspelund, Arild;
Bjørgum, Øyvind;
Sæther, Erik Andreas.
(2021)
Entering a Brave New World: Market Entry Assessments Into a Born Global Industry.
Vitenskapelig Kapittel/Artikkel/Konferanseartikkel
2020
-
Bach, Hanna;
Bergek, Anna;
Bjørgum, Øyvind;
Hansen, Teis;
Kenzhegaliyeva, Assiya;
Steen, Markus.
(2020)
Implementing maritime battery-electric and hydrogen solutions: A technological innovation systems analysis.
Transportation Research Part D: Transport and Environment
Vitenskapelig artikkel
-
Bjørgum, Øyvind;
Aaboen, Lise;
Fredriksson, Anna.
(2020)
Low Power, High Ambitions: New Ventures Developing Their First Supply Chains.
Journal of Purchasing and Supply Management
Vitenskapelig artikkel
2019
-
Steen, Markus;
Bach, Hanna;
Bjørgum, Øyvind;
Hansen, Teis;
Kenzhegaliyeva, Assiya.
(2019)
Grønne drivstoff - hva er kunnskapsstatus.
Kronikk
-
Steen, Markus;
Bach, Hanna;
Bjørgum, Øyvind;
Hansen, Teis;
Kenzhegaliyeva, Assiya.
(2019)
Greening the fleet: A technological innovation system (TIS) analysis of hydrogen, battery electric, liquefied biogas, and biodiesel in the maritime sector.
SINTEF Digital
SINTEF Digital
Rapport
-
Andersen, Allan Dahl;
Bjørgum, Øyvind;
Espegren, Kari Aamodt;
Holden, Erling;
Skjølsvold, Tomas Moe;
Steen, Markus.
(2019)
Grøn omstilling handler lige så meget om samfundet som om teknologi.
Kronikk
-
Andersen, Allan Dahl;
Bjørgum, Øyvind;
Espegren, Kari Aamodt;
Holden, Erling;
Skjølsvold, Tomas Moe;
Steen, Markus.
(2019)
Grønt skifte handler like mye om samfunnet som om teknologi.
Kronikk
-
Hanson, Jens;
Normann, Håkon Endresen;
Aspelund, Arild;
Steen, Markus;
Afewerki, Samson;
Bjørgum, Øyvind.
(2019)
Conditions for growth in the Norwegian offshore wind industry. International market developments, Norwegian
firm characteristics and strategies, and
policies for industry development.
Centre for sustainable energy studies (CenSES)
Centre for sustainable energy studies (CenSES)
Rapport
-
Steen, Markus;
Weaver, Tyson;
Bjørgum, Øyvind;
Hansen, Gard Hopsdal;
Hanson, Jens;
Skjølsvold, Tomas Moe.
(2019)
Nurturing new technologies.
FME CenSES
FME CenSES
Rapport
2017
-
Bjørgum, Øyvind;
Netland, Torbjørn H..
(2017)
Configuration of supply chains in emerging industries: a multiple-case study in the wave-and-tidal energy industry.
International Journal of Manufacturing Technology and Management (IJMTM)
Vitenskapelig artikkel
2016
-
Bjørgum, Øyvind;
Moen, Øystein;
Madsen, Tage Koed.
(2016)
New firms developing novel technology in a complex emerging industry: The road towards commercialization of renewable marine energy technologies.
Norges teknisk-naturvitenskapelige universitet
Norges teknisk-naturvitenskapelige universitet
Doktorgradsavhandling
-
Bjørgum, Øyvind.
(2016)
MNCs entering an emerging industry: The choice of governance mode under high uncertainty.
Cogent Business & Management
Vitenskapelig artikkel
2014
-
Størksen, Benedicte Hjelle;
Jacobsen, Tina Slåttedal;
Roalsø, Helene;
Sørheim, Roger;
Bjørgum, Øyvind.
(2014)
Multinational corporations investing in the marine energy industry.
Norges teknisk-naturvitenskapelige universitet
Norges teknisk-naturvitenskapelige universitet
Mastergradsoppgave
-
Bjørgum, Øyvind;
Sørheim, Roger.
(2014)
The funding of new technology firms in a pre-commercial industry – the role of smart capital.
Technology Analysis & Strategic Management
Vitenskapelig artikkel
2013
-
Bjørgum, Øyvind;
Moen, Øystein;
Madsen, Tage Koed.
(2013)
New ventures in an emerging industry: access to and use of international resources.
International Journal of Entrepreneurship and Small Business (IJESB)
Vitenskapelig artikkel
-
Bjørgum, Øyvind;
Ristola, Niko.
(2013)
Ownership Structures of International New Ventures in the Marine Energy Industry.
Aalto University
Aalto University
Mastergradsoppgave
Tidsskriftspublikasjoner
-
Gode, Pankaj Ravindra;
Bjørgum, Øyvind.
(2025)
Investigating pathways to improve the circular economy adoption for near-end-of-life offshore wind farms.
Journal of Environmental Management (JEM)
Vitenskapelig artikkel
-
Hermundsdottir, Fanny;
Bjørgum, Øyvind;
Eide, Ann Elida.
(2024)
Transition from fossil fuels to renewable energy: Identifying the necessary dynamic capabilities for a transition among Norwegian oil and gas companies.
Business Strategy and the Environment (BSE)
Vitenskapelig artikkel
-
Siefkes, Meike Isabelle;
Hamer, Anton Lohne;
Haaland, Gustav;
Bjørgum, Øyvind.
(2024)
Profit first, environmental impact second? Investigating hybrid institutional logics in venture capital investment approaches.
Business Strategy and the Environment (BSE)
Vitenskapelig artikkel
-
Siefkes, Meike Isabelle;
Bjørgum, Øyvind;
Sørheim, Roger.
(2023)
Business angels investing in green ventures: how do they add value to their start-ups?.
Venture Capital : an International Journal of Entrepreneurial Finance
Vitenskapelig artikkel
-
Eide, Ann Elida;
Bjørgum, Øyvind;
Sæther, Erik Andreas.
(2022)
Bærekraft i norske farvann: Hvem driver det grønne skiftet til havs, og hva kan gjøres for å akselerere det?.
Økonomisk fiskeriforskning: Ledelse, marked, økonomi
Vitenskapelig artikkel
-
Mäkitie, Tuukka Rainer Reinhold;
Steen, Markus;
Sæther, Erik Andreas;
Bjørgum, Øyvind;
Poulsen, René Taudal.
(2022)
Norwegian ship-owners' adoption of alternative fuels.
Energy Policy
Vitenskapelig artikkel
-
Sæther, Erik Andreas;
Eide, Ann Elida;
Bjørgum, Øyvind.
(2021)
Sustainability among Norwegian maritime firms: Green strategy and innovation as mediators of long‐term orientation and emission reduction.
Business Strategy and the Environment (BSE)
Vitenskapelig artikkel
-
Bergek, Anna;
Bjørgum, Øyvind;
Hansen, Teis;
Hanson, Jens;
Steen, Markus.
(2021)
Sustainability transitions in coastal shipping: The role of regime segmentation.
Transportation Research Interdisciplinary Perspectives (TRIP)
Vitenskapelig artikkel
-
Bach, Hanna;
Bergek, Anna;
Bjørgum, Øyvind;
Hansen, Teis;
Kenzhegaliyeva, Assiya;
Steen, Markus.
(2020)
Implementing maritime battery-electric and hydrogen solutions: A technological innovation systems analysis.
Transportation Research Part D: Transport and Environment
Vitenskapelig artikkel
-
Bjørgum, Øyvind;
Aaboen, Lise;
Fredriksson, Anna.
(2020)
Low Power, High Ambitions: New Ventures Developing Their First Supply Chains.
Journal of Purchasing and Supply Management
Vitenskapelig artikkel
-
Steen, Markus;
Bach, Hanna;
Bjørgum, Øyvind;
Hansen, Teis;
Kenzhegaliyeva, Assiya.
(2019)
Grønne drivstoff - hva er kunnskapsstatus.
Kronikk
-
Andersen, Allan Dahl;
Bjørgum, Øyvind;
Espegren, Kari Aamodt;
Holden, Erling;
Skjølsvold, Tomas Moe;
Steen, Markus.
(2019)
Grøn omstilling handler lige så meget om samfundet som om teknologi.
Kronikk
-
Andersen, Allan Dahl;
Bjørgum, Øyvind;
Espegren, Kari Aamodt;
Holden, Erling;
Skjølsvold, Tomas Moe;
Steen, Markus.
(2019)
Grønt skifte handler like mye om samfunnet som om teknologi.
Kronikk
-
Bjørgum, Øyvind;
Netland, Torbjørn H..
(2017)
Configuration of supply chains in emerging industries: a multiple-case study in the wave-and-tidal energy industry.
International Journal of Manufacturing Technology and Management (IJMTM)
Vitenskapelig artikkel
-
Bjørgum, Øyvind.
(2016)
MNCs entering an emerging industry: The choice of governance mode under high uncertainty.
Cogent Business & Management
Vitenskapelig artikkel
-
Bjørgum, Øyvind;
Sørheim, Roger.
(2014)
The funding of new technology firms in a pre-commercial industry – the role of smart capital.
Technology Analysis & Strategic Management
Vitenskapelig artikkel
-
Bjørgum, Øyvind;
Moen, Øystein;
Madsen, Tage Koed.
(2013)
New ventures in an emerging industry: access to and use of international resources.
International Journal of Entrepreneurship and Small Business (IJESB)
Vitenskapelig artikkel
Del av bok/rapport
-
Bjørgum, Øyvind;
Dimmen, Eli Åstedotter;
Lang, Joanna Erica Wikheim;
Tangvik, Dag Erik.
(2021)
Kunstig intelligens i norske organisasjoner: En empirisk studie med implikasjoner for fremtidens ledelse.
Vitenskapelig Kapittel/Artikkel/Konferanseartikkel
-
Aspelund, Arild;
Bjørgum, Øyvind;
Sæther, Erik Andreas.
(2021)
Entering a Brave New World: Market Entry Assessments Into a Born Global Industry.
Vitenskapelig Kapittel/Artikkel/Konferanseartikkel
Rapport
-
Gode, Pankaj Ravindra;
Aspelund, Arild;
Bjørgum, Øyvind.
(2025)
Does Being Renewable mean Sustainable? The Case of Circular Economy Adoption in the Offshore Wind Industry.
Norges teknisk-naturvitenskapelige universitet
Norges teknisk-naturvitenskapelige universitet
Doktorgradsavhandling
-
Mølnvik, Mona J.;
Tande, John Olav Giæver;
Tomasgard, Asgeir;
Torsæter, Malin;
Gardarsdottir, Stefania Osk;
Korpås, Magnus.
(2021)
Nordsjøen som plattform for grønn omstilling.
Norges teknisk-naturvitenskapelige universitet
Norges teknisk-naturvitenskapelige universitet
Rapport
-
Andersen, Allan Dahl;
Bjørgum, Øyvind;
Coenen, Lars Martel Antoine;
Dale, Ragnhild Freng;
Geels, Frank W.;
Gonzalez, Jakoba Sraml.
(2021)
Increasing the speed, scope, and level of decarbonization for
meeting the Net-zero 2050 challenge. Implications for sustainability transitions research.
FME NTRANS
FME NTRANS
Rapport
-
Mäkitie, Tuukka;
Steen, Markus;
Sæther, Erik Andreas;
Bjørgum, Øyvind;
Poulsen, René T..
(2021)
Norwegian ship-owners' adoption of green fuels.
FME NTRANS
FME NTRANS
Rapport
-
Steen, Markus;
Bach, Hanna;
Bjørgum, Øyvind;
Hansen, Teis;
Kenzhegaliyeva, Assiya.
(2019)
Greening the fleet: A technological innovation system (TIS) analysis of hydrogen, battery electric, liquefied biogas, and biodiesel in the maritime sector.
SINTEF Digital
SINTEF Digital
Rapport
-
Hanson, Jens;
Normann, Håkon Endresen;
Aspelund, Arild;
Steen, Markus;
Afewerki, Samson;
Bjørgum, Øyvind.
(2019)
Conditions for growth in the Norwegian offshore wind industry. International market developments, Norwegian
firm characteristics and strategies, and
policies for industry development.
Centre for sustainable energy studies (CenSES)
Centre for sustainable energy studies (CenSES)
Rapport
-
Steen, Markus;
Weaver, Tyson;
Bjørgum, Øyvind;
Hansen, Gard Hopsdal;
Hanson, Jens;
Skjølsvold, Tomas Moe.
(2019)
Nurturing new technologies.
FME CenSES
FME CenSES
Rapport
-
Bjørgum, Øyvind;
Moen, Øystein;
Madsen, Tage Koed.
(2016)
New firms developing novel technology in a complex emerging industry: The road towards commercialization of renewable marine energy technologies.
Norges teknisk-naturvitenskapelige universitet
Norges teknisk-naturvitenskapelige universitet
Doktorgradsavhandling
-
Størksen, Benedicte Hjelle;
Jacobsen, Tina Slåttedal;
Roalsø, Helene;
Sørheim, Roger;
Bjørgum, Øyvind.
(2014)
Multinational corporations investing in the marine energy industry.
Norges teknisk-naturvitenskapelige universitet
Norges teknisk-naturvitenskapelige universitet
Mastergradsoppgave
-
Bjørgum, Øyvind;
Ristola, Niko.
(2013)
Ownership Structures of International New Ventures in the Marine Energy Industry.
Aalto University
Aalto University
Mastergradsoppgave
Undervisning
Emner
- MTS-MO1 - MTM Masteroppgave
- TIØ4912 - Strategi, innovasjon og internasjonal forretningsutvikling, masteroppgave
- IØ6016 - Internasjonal forretningsutvikling
- MTS6516 - Endring, innovasjon og globalisering
- TIØ4165 - Markedsføringsledelse for teknologibedrifter
- MTS6520 - Spesialiseringsemne i teknologiledelse
- TIØ4235 - Industriell markedsføring og internasjonal handel
- MTS6510 - Strategi, organisasjons- og ledelsesteori, og bedriftsøkonomi
- IØ6901 - Organisasjon og ledelse, masteroppgave
Formidling
2024
-
Faglig foredragSiefkes, Meike Isabelle; Hamer, Anton Lohne; Haaland, Gustav; Bjørgum, Øyvind. (2024) Radical change or incremental progress? Investigating the alignment of venture capital investment approaches with the cleantech value proposition. ACERE conference , Sydney 2024-02-05 - 2024-02-08
2021
-
Faglig foredragSteen, Markus; Hansen, Teis; Bergek, Anna; Mäkitie, Tuukka; Sæther, Erik Andreas; Bjørgum, Øyvind. (2021) GREENFLEET final webinar. GREENFLEET final webinar 2021-10-12 -
2019
-
Faglig foredragBjørgum, Øyvind. (2019) Energiomstilling - utfordring og muligheter. MTM Graduation 2019 2019-06-14 -
-
Vitenskapelig foredragBach, Hanna; Bergek, Anna; Bjørgum, Øyvind; Hansen, Teis; Kenzhegaliyeva, Assiya; Steen, Markus. (2019) Low- and zero-carbon energy solutions in Norwegian coastal maritime transport: a technological innovation system analysis. Shipping & Environment II. From Regional to Global Perspectives , Gothenburg 2019-09-04 - 2019-09-06
-
Faglig foredragBjørgum, Øyvind. (2019) Offshore vindkraft og norsk leverandørindustri – status og fremtidsutsikter. CenSES Avslutningsseminar , Trondheim 2019-05-13 - 2019-05-13
2018
-
Vitenskapelig foredragBergek, Anna; Bjørgum, Øyvind; Hansen, Teis; Hanson, Jens; Steen, Markus. (2018) Towards a sustainability transition in the maritime shipping sector: the role of market segment characteristics. International Sustainability Transitions Conference 2018 , Manchester 2018-06-12 - 2018-06-14
-
Faglig foredragBergek, Anna; Bjørgum, Øyvind; Hansen, Teis; Hanson, Jens; Steen, Markus. (2018) Towards a sustainability transition in the maritime shipping sector: the role of market segment characteristics. FME CenSES Årskonferanse , Oslo 2018-11-22 - 2018-11-22
-
Vitenskapelig foredragAaboen, Lise; Aabakken, Emilie Ose-Velle; Bjørgum, Øyvind; Thorson, Andrea Holvik. (2018) From crowdfunding pre-sale to mass production: selecting manufacturers for the first product. RENT , Toledo 2018-11-14 - 2018-11-16
-
Intervju
-
Intervju
2017
-
Faglig foredragBjørgum, Øyvind. (2017) Greening the fleet - Foreløpige funn. FME CenSES Årskonferanse , Oslo, Scandic Solli 2017-12-07 -
2014
-
Vitenskapelig foredragBjørgum, Øyvind. (2014) Commercialization of the marine energy industry. TU Berlin - NTNU workshop , TU Berlin 2014-04-24 - 2014-04-25
-
Faglig foredragBjørgum, Øyvind. (2014) Forretningsutvikling i den pre-kommersielle bølge- og tidevannsindustrien. CenSES Årskonferanse , Scandic Edderkoppen, Oslo 2014-12-04 - 2015-12-05
2013
-
Vitenskapelig foredragBjørgum, Øyvind. (2013) The funding of new technology firms in an emerging industry; The role of smart capital. NFB Conference 2013 , Solastrand Hotell 2013-08-22 - 2013-08-23
-
Vitenskapelig foredragBjørgum, Øyvind; Sørheim, Roger. (2013) The funding of new technology firms in an emerging industry; The role of smart capital. 6th Annual Conference for the Academy of Innovation and Entrepreneurship (AIE 2013) , Oxford University 2013-08-29 - 2013-08-30
-
Vitenskapelig foredragBjørgum, Øyvind; Sørheim, Roger. (2013) THE FUNDING OF NEW TECHNOLOGY FIRMS IN AN EMERGING RENEWABLE ENERGY INDUSTRY – THE ROLE OF SMART CAPITAL. RENT - Research in Entrepreneurship and Small Business 2013 , Vilnius 2013-11-20 - 2013-11-22
-
Vitenskapelig foredragBjørgum, Øyvind. (2013) New firms in the marine energy industry. Partnering with France, Marine Renewable Energy , Marintek 2013-12-02 -
2012
-
Faglig foredragBjørgum, Øyvind. (2012) Status på bølge- og tidevannsindustrien. CenSES Brukersamling , Britannia Hotel, Trondheim 2012-09-06 - 2012-09-06