Course content

Central to the course is design principles in service design and how these can be adapted to work in one's own business in the public or private sector to achieve good user experiences across different contact points.

The course introduces key design methods, tools, and frameworks such as human centered design and double diamond framework along with service design methods to innovate new services or improve existing services in one's own business in the public or private sector.

Commitment and awareness around digital transformation via services, co-creation, change, and interdisciplinary teams play a central role in this topic. It also focuses strongly on the opportunity that arises as a result of technology development and digitization in the services of the future.

There is a strong focus on the opportunity that arises because of technology development and digitization in the services of the future.

UN's Sustainable Development Goal no 9 is integrated into the course by focusing on sustainable development of services to build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation.

Project based learning, peer learning and hands on experience with real life problem solving

The course combines theoretical learning with project work that are linked to specific cases brought in by the course participants and that are relevant to their business.

These projects are carried out in groups or individually as per the choice of the participants. This implies that the course participants are in reality at work during the course and can take the result back to their business and use it directly in the further development of the service they offer.

During the course, participants learn to resolve the challenges by applying service design fundamentals. They are regularly mentored by the course coordinator. Participants are encouraged to work in teams in order to create regular peer learning and peer reviewing opportunities.

The course is taught in English. If required, the project report can be written in Norwegian in consult with the course teacher.

Learning outcomes

The candidate:

• can understand strategic overview of services and its connected value chains and stakeholders.
• can identify key principles (user-centered, co-creative, holistic, visual, tested) in service design.
• can visualize and actively participate in a service design process.
• has knowledge of prerequisites for successful change processes (management, anchoring, decision-making basis, organisation, creativity) which ultimately benefits the end user, service provider and society.
• has knowledge of how technology and digitization can create new and better services.

Skills

The candidate:

• has training in the application of design principles and the use of various methods for service design.
• can formulate a problem and further plan a service design process.
• can document, interpret and analyze user insight data.
• can include relevant stakeholders and meet their wishes and needs in the design process, and develop solutions for improved or new services.
• can use the service design methodology in his or her business.

General competence:

After completing the course, the candidate has expanded understanding and ability to create new and value-creating services that benefit end users, service providers and society.