Mark Pasquine
Mark Pasquine
Studieprogramleder for Master of Business in International Business and Marketing, Førsteamanuensis
Institutt for internasjonal forretningsdrift Fakultet for økonomiBakgrunn og aktiviteter
Mark Pasquine is an Associate Professor of Marketing and Director of the Master of International Business and Marketing in Ålesund. He holds a PhD from the Norwegian School of Economics (NHH) and an MBA from Babson College.
Research Interests
Digital Marketing
Consumer decision-making
Country of Origin
Pricing strategy
Emner
- AV600117 - Digital strategi og ledelse
- AI521516 - Digital Marketing Innovation
- AE511616 - Customer Relationship Management: Strategies and Technology
- AV600317 - Internasjonal digital markedsføring
- AI521820 - Commercialization of Innovation
- AM302312 - Cases in Technology Strategy and Marketing
- AV600417 - Digitalisering av verdiskaping
Vitenskapelig, faglig og kunstnerisk arbeid
Viser et utvalg av aktivitet. Se alle publikasjoner i databasen
Tidsskriftspublikasjoner
- (2021) The Role of Consumer Autonomy in Developing Sustainable AI: A Conceptual Framework. Sustainability. vol. 13 (4).
- (2020) Entrepreneurship education as an arena for career reflection: the shift of students' career preferences after a business planning course. Education + Training. vol. 62 (7/8).
- (2019) Entrepreneurial ecosystems and scale-up in rural regions. LUT Scientific and Expertise Publications Reports.
- (2012) The Good and the Different: Context effects in more complex choice tasks. Proceedings - EMAC.
- (2008) When is it better not to be unique? Moving from extreme alternative to being preferred. Proceedings - EMAC.
Del av bok/rapport
- (2019) The influence of syncretic decision-making on purchase intentions: A study of children’s furniture in India. Modeller : Fjordantologien 2019.
- (2018) Consumer preferences for cod fillet determined by conjoint analysis : An exploratory study with Norwegian consumers. Det regionale i det internasjonale : fjordantologien 2018.
- (2017) Does geographical clustering pay? Analysis of the Norwegian salted and dried cod industry. Immateriell kapital. Fjordantologien 2017.
- (2015) Local but not: Effects of unfamiliar region of origin on quality perceptions of regional food products. Fragmentering eller mobilisering? : regional utvikling i Nordvest : Fjordantologien 2014.
Andre
- (2019) Green Buying: Influence of Eco-label Information Availability on Trust and Purchase Intentions for Recycled Fishing Net Products in Developed and Developing Countries. 45th EIBA Conference . University of Leeds; Leeds, UK. 2019-12-13 - 2019-12-15.
- (2017) Sjøfryst torskefilet: Forbrukerundersøkelse om fisk generelt og torskefilet spesielt. Fjordkonferansen 2017 ; Loen. 2017-06-20 - 2017-06-21.
- (2016) The Influence of Joint Spousal Decision Making on Purchase Intentions: A Study of Children’s Furniture in India. European International Business Academy (EIBA) ; Vienna. 2016-12-02 - 2016-12-05.
- (2016) Does geographical clustering pay. Analysis of the Norwegian salted and dried cod industry. Midt-Norsk Fiskerikonferanse 2016 . Norges Råfisklag; Kristiansund. 2016-08-07 - 2016-08-08.
- (2016) Region of Origin as an Irrelevant Attribute: Influencing Quality Perceptions and Purchase Intentions of Foreign Products. European International Business Academy (EIBA) ; Vienna. 2016-12-02 - 2016-12-05.
- (2010) We like you because you are popular: Inferring popularity from social proof. FIBE 2010 ; NHH, Bergen. 2010-01-07 - 2010-01-08.
- (2009) Contextual influnces on choice for non-dominated alternatives. FIBE 2009 ; NHH - Bergen. 2009-01-08 - 2009-01-09.
- (2007) Maybe It's Better Not To Be Unique: Moving From Avoided Extreme to the Collective Effect. Nordic Academy of Management Conference ; 2007-08-09 - 2007-08-11.