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English

Mark Pasquine

Mark Pasquine

Studieprogramleder for masterprogrammene, Førsteamanuensis
Institutt for internasjonal forretningsdrift
Fakultet for økonomi

mapa@ntnu.no
70161521 Kompasset, 356, Ålesund
ResearchGate Google Scholar
Om Publikasjoner Undervisning Formidling

Om

Mark Pasquine is an Associate Professor of Marketing and Director of Masters programs at the Depeartment of International Business in Ålesund. He holds a PhD from the Norwegian School of Economics (NHH) and an MBA from Babson College. 

Research Interests

Digital Marketing

Consumer decision-making

Country of Origin

Pricing strategy

Kompetanseord

  • Beslutningstaking
  • Choice experiment
  • Consumer behavior
  • Consumer preferences
  • Digital markedsføring
  • Internasjonal markedsføring
  • Konsumentatferd
  • Markedsføring
  • Marketing strategi

Publikasjoner

  • Kronologisk
  • Etter kategori
  • Se alle publikasjoner i Cristin

2021

  • Bjørlo, Lena Vatne; Moen, Øystein; Pasquine, Mark. (2021) The Role of Consumer Autonomy in Developing Sustainable AI: A Conceptual Framework. Sustainability. volum 13 (4).
    Vitenskapelig artikkel

2020

  • Longva, Kjersti Kjos; Strand, Øivind; Pasquine, Mark. (2020) Entrepreneurship education as an arena for career reflection: the shift of students' career preferences after a business planning course. Education + Training. volum 62 (7/8).
    Vitenskapelig artikkel

2019

  • Bogdanovs, Andrejs; Kainth, Akarsh; Pasquine, Mark. (2019) The influence of syncretic decision-making on purchase intentions: A study of children’s furniture in India. Modeller : Fjordantologien 2019.
    Vitenskapelig kapittel/artikkel
  • Strand, Øivind; Pasquine, Mark; Schlingloff, André; Risnes, Håvard; Hildre, Hans Petter. (2019) Entrepreneurial ecosystems and scale-up in rural regions. LUT Scientific and Expertise Publications Reports.
    Vitenskapelig artikkel

2018

  • Nystrand, Bjørn Tore; Pasquine, Mark. (2018) Consumer preferences for cod fillet determined by conjoint analysis : An exploratory study with Norwegian consumers. Det regionale i det internasjonale : fjordantologien 2018.
    Vitenskapelig kapittel/artikkel

2017

  • Bjørndal, Trond; Pasquine, Mark; Nesset, Erik. (2017) Does geographical clustering pay? Analysis of the Norwegian salted and dried cod industry. Immateriell kapital. Fjordantologien 2017.
    Vitenskapelig kapittel/artikkel

2015

  • Pasquine, Mark; Glavee-Geo, Richard; Håvold, Jon Ivar. (2015) Local but not: Effects of unfamiliar region of origin on quality perceptions of regional food products. Fragmentering eller mobilisering? : regional utvikling i Nordvest : Fjordantologien 2014.
    Vitenskapelig kapittel/artikkel

2012

  • Pasquine, Mark. (2012) The Good and the Different: Context effects in more complex choice tasks. Proceedings - EMAC.
    Vitenskapelig artikkel

2008

  • Pasquine, Mark. (2008) When is it better not to be unique? Moving from extreme alternative to being preferred. Proceedings - EMAC.
    Vitenskapelig artikkel

Vitenskapelige artikler

  • Bjørlo, Lena Vatne; Moen, Øystein; Pasquine, Mark. (2021) The Role of Consumer Autonomy in Developing Sustainable AI: A Conceptual Framework. Sustainability. volum 13 (4).
    Vitenskapelig artikkel
  • Longva, Kjersti Kjos; Strand, Øivind; Pasquine, Mark. (2020) Entrepreneurship education as an arena for career reflection: the shift of students' career preferences after a business planning course. Education + Training. volum 62 (7/8).
    Vitenskapelig artikkel
  • Strand, Øivind; Pasquine, Mark; Schlingloff, André; Risnes, Håvard; Hildre, Hans Petter. (2019) Entrepreneurial ecosystems and scale-up in rural regions. LUT Scientific and Expertise Publications Reports.
    Vitenskapelig artikkel
  • Pasquine, Mark. (2012) The Good and the Different: Context effects in more complex choice tasks. Proceedings - EMAC.
    Vitenskapelig artikkel
  • Pasquine, Mark. (2008) When is it better not to be unique? Moving from extreme alternative to being preferred. Proceedings - EMAC.
    Vitenskapelig artikkel

Del av bok/rapport

  • Bogdanovs, Andrejs; Kainth, Akarsh; Pasquine, Mark. (2019) The influence of syncretic decision-making on purchase intentions: A study of children’s furniture in India. Modeller : Fjordantologien 2019.
    Vitenskapelig kapittel/artikkel
  • Nystrand, Bjørn Tore; Pasquine, Mark. (2018) Consumer preferences for cod fillet determined by conjoint analysis : An exploratory study with Norwegian consumers. Det regionale i det internasjonale : fjordantologien 2018.
    Vitenskapelig kapittel/artikkel
  • Bjørndal, Trond; Pasquine, Mark; Nesset, Erik. (2017) Does geographical clustering pay? Analysis of the Norwegian salted and dried cod industry. Immateriell kapital. Fjordantologien 2017.
    Vitenskapelig kapittel/artikkel
  • Pasquine, Mark; Glavee-Geo, Richard; Håvold, Jon Ivar. (2015) Local but not: Effects of unfamiliar region of origin on quality perceptions of regional food products. Fragmentering eller mobilisering? : regional utvikling i Nordvest : Fjordantologien 2014.
    Vitenskapelig kapittel/artikkel

Undervisning

Emner

  • AI521820 - Commercialization of Innovation
  • AV600117 - Digital strategi og ledelse
  • AM302312 - Cases in Technology Strategy and Marketing
  • AI521516 - Digital Marketing Innovation
  • AV600417 - Digitalisering av verdiskaping
  • AV600317 - Digital markedsføringsstrategi
  • AE511616 - Customer Relationship Management: Strategies and Technology

Formidling

2019

  • Poster
    Pasquine, Mark; Glavee-Geo, Richard; Kachurovska, Olena; Ariatmaja, I Gusti Agung. (2019) Green Buying: Influence of Eco-label Information Availability on Trust and Purchase Intentions for Recycled Fishing Net Products in Developed and Developing Countries. 45th EIBA Conference . University of Leeds; Leeds, UK. 2019-12-13 - 2019-12-15.

2017

  • Vitenskapelig foredrag
    Nystrand, Bjørn Tore; Pasquine, Mark. (2017) Sjøfryst torskefilet: Forbrukerundersøkelse om fisk generelt og torskefilet spesielt. Fjordkonferansen 2017 ; Loen. 2017-06-20 - 2017-06-21.

2016

  • Poster
    Bogdanovs, A; Kainth, Akarsh; Pasquine, Mark. (2016) The Influence of Joint Spousal Decision Making on Purchase Intentions: A Study of Children’s Furniture in India. European International Business Academy (EIBA) ; Vienna. 2016-12-02 - 2016-12-05.
  • Vitenskapelig foredrag
    Pasquine, Mark; Bjørndal, Trond; Nesset, Erik. (2016) Does geographical clustering pay. Analysis of the Norwegian salted and dried cod industry. Midt-Norsk Fiskerikonferanse 2016 . Norges Råfisklag; Kristiansund. 2016-08-07 - 2016-08-08.
  • Faglig foredrag
    Pasquine, Mark; Glavee-Geo, Richard. (2016) Region of Origin as an Irrelevant Attribute: Influencing Quality Perceptions and Purchase Intentions of Foreign Products. European International Business Academy (EIBA) ; Vienna. 2016-12-02 - 2016-12-05.

2010

  • Vitenskapelig foredrag
    Pasquine, Mark. (2010) We like you because you are popular: Inferring popularity from social proof. FIBE 2010 ; NHH, Bergen. 2010-01-07 - 2010-01-08.

2009

  • Vitenskapelig foredrag
    Pasquine, Mark. (2009) Contextual influnces on choice for non-dominated alternatives. FIBE 2009 ; NHH - Bergen. 2009-01-08 - 2009-01-09.

2007

  • Faglig foredrag
    Pasquine, Mark. (2007) Maybe It's Better Not To Be Unique: Moving From Avoided Extreme to the Collective Effect. Nordic Academy of Management Conference ; 2007-08-09 - 2007-08-11.
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