Mark Pasquine

Studieprogramleder for Master of Business in International Business and Marketing, Førsteamanuensis

Institutt for internasjonal forretningsdrift Fakultet for økonomi
70161521

Bakgrunn og aktiviteter

Mark Pasquine is an Associate Professor of Marketing in Ålesund. He holds a PhD from the Norwegian School of Economics (NHH) and an MBA from Babson College. Mark is also an adjunct Associate Professor at NHH.

Research Interests

Digital Marketing

Consumer decision-making

Cognitive Processes in Branding

Country of Origin

Pricing

Current Courses

AI521516 - Digital Marketing Innovation

AI521820 - Commercialization of Innovation

AM302312 - Cases in Technology Strategy and Marketing

Vitenskapelig, faglig og kunstnerisk arbeid

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Tidsskriftspublikasjoner

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Andre

  • Pasquine, Mark; Glavee-Geo, Richard; Kachurovska, Olena; Ariatmaja, I Gusti Agung. (2019) Green Buying: Influence of Eco-label Information Availability on Trust and Purchase Intentions for Recycled Fishing Net Products in Developed and Developing Countries. 45th EIBA Conference . University of Leeds; Leeds, UK. 2019-12-13 - 2019-12-15.
  • Nystrand, Bjørn Tore; Pasquine, Mark. (2017) Sjøfryst torskefilet: Forbrukerundersøkelse om fisk generelt og torskefilet spesielt. Fjordkonferansen 2017 ; Loen. 2017-06-20 - 2017-06-21.
  • Bogdanovs, A; Kainth, Akarsh; Pasquine, Mark. (2016) The Influence of Joint Spousal Decision Making on Purchase Intentions: A Study of Children’s Furniture in India. European International Business Academy (EIBA) ; Vienna. 2016-12-02 - 2016-12-05.
  • Pasquine, Mark; Bjørndal, Trond; Nesset, Erik. (2016) Does geographical clustering pay. Analysis of the Norwegian salted and dried cod industry. Midt-Norsk Fiskerikonferanse 2016 . Norges Råfisklag; Kristiansund. 2016-08-07 - 2016-08-08.
  • Pasquine, Mark; Glavee-Geo, Richard. (2016) Region of Origin as an Irrelevant Attribute: Influencing Quality Perceptions and Purchase Intentions of Foreign Products. European International Business Academy (EIBA) ; Vienna. 2016-12-02 - 2016-12-05.
  • Pasquine, Mark. (2010) We like you because you are popular: Inferring popularity from social proof. FIBE 2010 ; NHH, Bergen. 2010-01-07 - 2010-01-08.
  • Pasquine, Mark. (2007) Maybe It's Better Not To Be Unique: Moving From Avoided Extreme to the Collective Effect. Nordic Academy of Management Conference ; 2007-08-09 - 2007-08-11.