Bakgrunn og aktiviteter

Mark Pasquine is an Associate Professor of Marketing in Ålesund. He holds a PhD from the Norwegian School of Economics (NHH) and an MBA from Babson College. Mark is also an adjunct Associate Professor at NHH.

Research Interests

Digital Marketing

Contextual Influences on Consumer Choice

Cognitive Processes in Branding

Country of Origin

Pricing

Publications and Presentations

See Cristin

Current Courses

AM302312 Cases in Strategy and Management

AI521516 Digital Marketing Innovation

AE511616 Global Customer Values