Mark Pasquine

Førsteamanuensis Institutt for internasjonal forretningsdrift
70161521
* KP2-45 * * KP2-45

Bakgrunn og aktiviteter

Mark Pasquine is an Associate Professor of Marketing in Ålesund. He holds a PhD from the Norwegian School of Economics (NHH) and an MBA from Babson College. Mark is also an adjunct Associate Professor at NHH.

Research Interests

Contextual Influences on Consumer Choice

Cognitive Processes in Branding

Service Innovation

Country of Origin

Pricing

Publications and Presentations

See Cristin

Current Courses

AM302312 Cases in Strategy and Management

AM510211 Global Customer Values

AM301708 Reputation Management

AL520612 Service Marketing Management

Vitenskapelig, faglig og kunstnerisk arbeid

Et utvalg av nyere tidsskriftspublikasjoner, kunstneriske produksjoner, bok, inklusiv bokdeler og rapport-del. Se alle publikasjoner i databasen

Tidsskriftspublikasjoner

Del av bok/rapport

  • Bjørndal, Trond; Nesset, Erik; Pasquine, Mark. (2017) Does geographical clustering pay? Analysis of the Norwegian salted and dried cod industry. Immateriell kapital. Fjordantologien 2017.
  • Pasquine, Mark; Glavee-Geo, Richard; Håvold, Jon Ivar. (2015) Local but not: Effects of unfamiliar region of origin on quality perceptions of regional food products. Fragmentering eller mobilisering? : regional utvikling i Nordvest : Fjordantologien 2014.

Rapport/avhandling

  • Bjørndal, Trond; Pasquine, Mark; Nesset, Erik. (2016) Does geographical clustering pay? Analysis of the Norwegian salted & dried cod industry. 2016. Working paper series (3).
  • Pasquine, Mark; Breivik, Einar. (2011) Now you see me, now you don't?: effects of choice set configuration in complex choice tasks. 2011. ISBN 978-82-405-0249-2. Ph.d. thesis (Norges handelshøyskole) (15).