Mediatization of Society

Mediatization of Society

– What the Media Do to Us and What We Do with the Media

Mass media are omnipresent in society, and in our roles as citizens and (future) corporate or public decision-makers or employees, we need to reflect on mass media’s influence on us and the social environments we are embedded in.

This village will use examples from various societal areas to develop an understanding mediatization of society in its various facets. Participants will experience media-induced pressures on behaviour and their social consequences using a role-taking/role-playing approach, acting as public or corporate decision-makers, experts, journalists, or spectators. Role-playing results will be analysed. The goal is to develop competencies for reflecting on how media shape behaviours and decisions, and be aware of pitfalls and potential beneficial or harmful consequences for individuals, groups, and society

Relevant competency 

  • Working in autonomous teams, organizing the team in the various stages of the course
  • Preparing short oral presentations in limited time
  • Openness to experience for the role-taking/role-playing part
  • Expertise from one’s respective field of study to contribute various societal perspectives on media influence
  • Knowledge of theories and methods of social science is beneficial but not necessary

About the village 

Simulation approach

To experience the unique effects of (potentially) being in the public spotlight, the course will involve you taking the role of an avatar and work in teams, either to manage the PR of an interest group or a government agency, or a team of journalists covering what the interest groups and their PR teams are doing. The approach is to let the participants experience the ethical dilemmas and strategic decision-making involved in journalistic and PR work first-hand.

Courseplan:

Introduction

  • Illustrative Examples of Mediatization
  • Concepts of Mediatization, Facets of Mediatization
  • Media Systems: Media Structures and Media Markets
  • Media Systems: Media Organizations and Journalism

Aspects, Processes and Consequences of Mediatization

  • News Routines and News Selection
  • Role Conceptions of Journalists
  • Media Logic and Political Logic
  • Journalism and Public Relations
  • Reciprocal Effects of Media on Decision-Makers
  • Scandals and Scandalization
  • Crisis Communication and Issues Management
  • Changing the game? How the Internet and Social Media Play into Mediatization

Open questions and future perspectives

  • Closing Debate: Open questions and future perspectives
 

Fakta om landsbyen

Course code: POL3802
Village: Mediatization of Society
Type: Intensiv
Language: English
Village supervisor: Stefan Geiss
Semester: Spring 2020

Important information about EiT

Important information about EiT:

  • The focus on teamwork skills and group processes is the unique feature of Experts in Teamwork (EiT)
  • EiTs teaching methods depend on the contribution and presence of every participant throughout the semester. For this reason, attendance is compulsory on every village day.
  • In contrast to many courses, the first few days are especially important in EiT. During this period, get to know each other and discuss what each individual can contribute. You will also draw up the compulsory cooperation agreement and start preparing a shared research question.
  • For additional information about Experts in Teamwork, see page for students