Bakgrunn og aktiviteter

PhD student working on edible insects and design. Background in graphic design and sustainability studies.

At NTNU I work with edible insects and design, which is the exact continuum of my master’s thesis. In my research, I study motives, consumer behaviour and packaging design in order to adopt insects into Western diets. My PhD is a three-year EU funded project and the goal is to find concrete ways to make people (including myself) eat more insects through design interventions. As my background is in graphic design, I will also look into visual perceptions of insects and marketing, what are the aspects that make them disgusting and how edible insects should be presented.

Before joining NTNU, I worked in a consultancy for sustainable business as a graphic designer and consultant, visualising project results into infographics for the customers. Previously, I also worked as a freelancer and I designed the first edible insect product to Finnish markets.



PhD candidate at NTNU since 2017
Research exchange in Wageningen University & Research (2018-2019)

MA Aalto University (2016)
Exchange semester Swinburne University of Technology (2013)

BA Lahti Institute of Design (2009)
Exchange semester HTW Dresden (2008)

Vitenskapelig, faglig og kunstnerisk arbeid

Viser et utvalg av aktivitet. Se alle publikasjoner i databasen



  • Kauppi, Saara-Maria. (2017) Insect products: design and marketing. Trondheim Edible Insects Seminar by NTNU . NTNU; Trondheim. 2017-11-08.
  • Kauppi, Saara-Maria. (2017) Insects in the Food Chain. Network on Insects in the Circular Economy (NICE) ; Turku. 2017-08-29.