The Invention of the Lottery Fantasy

By Jeroen Salman As an off spin of the Dutch Generality (State) Lottery, founded in 1726, all kinds of lottery games flooded the market. The excitement of the lottery fantasy was now transferred to a domestic setting as well. The paper games that have stood the test of time contain intriguing material. They were often […]

Christmas! A time for giving, a time for helping people in need, a time for those who are blessed with plenty to share with those who have little, not least in these war-torn days with levels of poverty and hunger increasing worldwide. Well, it’s an appealing way of thinking, but it’s not a universally held […]

Lottery advertising often employs fictional narratives to motivate real-life outcomes from their audiences. This was true even in 18th and early 19th century England when lottery office owners appealed to the imagination of their patrons to motivate ticket sales. This strategy would involve visualization through text and images of a future fantasy in which the […]

How does one react when suddenly winning a huge prize, and one’s status changes overnight from poor to rich? This is a fantasy most of us have played with, and which the Norwegian national lottery institution, Norsk Tipping, have made into their trademark, through their previously mentioned ad campaigns. In addition, literary fiction provides a […]

The notion of the lucky place is a recurring one in the cultural history of the lottery. That buying your ticket at a particular lottery agent or in a particular town could increase your chances of winning, is an idea that has tempted many a player. For Norwegians living through the late 1990s and early […]

Dear readers! In our very first blog post, we are thrilled to introduce our research project entitled The Invention of the Lottery Fantasy. The project is funded by The Research Council of Norway and examines the cultural, political, and financial impact of what we call the lottery fantasy: the idea of sudden, life-changing wealth through the great […]