Why Social Media Data Don’t Tell Us Very Much About Public Opinion
When social scientists want to learn something about public opinion, they traditionally conduct surveys, using representative samples. Representativity means that even with relatively small numbers of participants, if selected at random, the opinions expressed by the sample can be generalized to the population as a…
Social Media Data
Tags
big data
Data Tracking
democracy
digital campaigning
elections
Facebook
Identity
Instagram
interdisciplinarity
manipulation
Media Exposure
Mixed Methods
Political Communication
Politics on Social Media
Populist Communication
post-truth
representativeness
research
Research Methods
social media
Social Media & News
Social Media & Research Methodology
social media data
Storytelling
surveys
Visual Computational Analysis
Visuals
WhatsApp