Why Social Media Data Don’t Tell Us Very Much About Public Opinion
When social scientists want to learn something about public opinion, they traditionally conduct surveys, using representative samples. Representativity means that even with relatively small numbers of participants, if selected at random, the opinions expressed by the sample can be generalized to the population as a…
Social Media Data
Four Reasons Europeans Need Not Be So Afraid That Their Elections Will Be Manipulated Through Social Media
Many Europeans are afraid that democratic elections might be manipulated through social media. The Cambridge Analytica and Facebook scandal has installed a fear that voters could be targeted through their social media accounts and that votes could be swayed through micro targeted adds and campaigns. There are, however, four reasons to believe that we do not need to be afraid.
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