“Best before, often good after”
Re-Scripting the Date Label of Food in Norway
In 2018, several Norwegian food producers added a new phrase to date labels of packaged foods: best before (date), often good after. Why and how did they do this? By using two concepts from Actor-Network Theory, translation and script, this article reveals how a seemingly simple addition to a label can reveal underlying issues and policies. This case study sheds light both on how the script of the date label was used to translate UN Sustainable Development Goal 12 about food waste reduction into everyday use and practice and how the date label moved from the domain of food policy making towards the realm of environmental politics.
All content in NJSTS is published under a Creative Commons Attribution 4.0 license. This means that anyone is free to share (copy and redistribute the material in any medium or format) or adapt (remix, transform, and build upon the material) the material as they like, provided they give appropriate credit, provide a link to the license, and indicate if changes were made.