The English research magazine published by NTNU and SINTEF has a new name that finally has nothing to do with spacecraft, astrology or astronomy. Shortly after the name change, we got some good news ourselves… about reindeer poop. 

The Norwegian version of NTNU and SINTEF’s new magazine will still be called Gemini. But the English site is now known as Norwegian SciTech News.

«We made this change to make it easier for readers, especially for people who aren’t from Norway and aren’t familiar with Gemini’s history. The new name allows people to understand what the news site is about at a glance,» says Nancy Bazilchuk, who edits the English site.

«We made this change to make it easier for readers, especially for people who aren’t from Norway and aren’t familiar with Gemini’s history. The new name allows people to understand what the news site is about at a glance,» says Nancy Bazilchuk, who edits the English site.

Twins

The research site has been called Gemini for more than 25 years. The name is a play on the Gemini twins from astronomy (Gemini means twins in Latin). When the two organizations came up with the idea to publish a news magazine jointly it seemed like a fitting choice, since NTNU and SINTEF are seen as twin institutions that complete each other.

But this has somewhat been lost in translation. In English, the word “Gemini” is just as likely to mean the zodiac sign or NASA’s spaceflight program.

«We were well overdue for a name change,» says Bazilchuk.

The work to find a new name took months, she said, and included surveying more than 40 different English-language university research news magazines to see what they called themselves and how it reflected the content of the magazine. Even though SciTech does not quite cover all of the research conducted by NTNU and SINTEF, it covers quite a bit, and the magazine itself will continue to cover the broad sweep of activities at the university and the research institution.

Reindeer poop – a popular post

The name Norwegian SciTech News saw a successful launch last week. NTNU and SINTEF use the website as a launch pad to share articles with international news outlets. For example, a story about reindeer adapting to climate change by eating seaweed became the most read story in May on the international science news service AlphaGalileo. Analyses of the animals’ poop gave researchers on Svalbard some remarkable insight into a new feeding behaviour.

AlphaGalileo is an English website that specializes in distributing research news to journalists. More than 5,000 journalists in 85 countries worldwide use AlphaGalileo to stay updated. The reindeer story spread fast to vastly different websites such as Fox News, the New York Post, phys.org og geek.com.

«We are very happy with the start. Now we just have to make sure to follow up in the same manner», says Bazilchuk.

 

Check out the links here:

Fox News: Reindeer are eating seaweed to survive climate change, scientists say

New York Post: Reeindeer are eating seaweed to survive climate change

phys.org: Reindeer adapt to climate change by eating seaweed

geek.com: Climate change is forcing reindeer to eat seaweed