Have you noticed the big yellow logo that states Jævli flink (damn clever)? You will be seeing it more ahead. The 20th of December, NTNU is launching a YouTube series with this name. The purpose is to motivate females to become students at NTNU.
Through the 12 episodes you can follow six female students through a whole semester at NTNU. Their expectations, thought processes and challenges are on display as they glide into a new phase of life.The camera is up close and personal making the encounters intimate and powerful.Three tech faculties work together to display their education portfolio with six female students as storytellers.
— The hope is that this will engage young people across Norway. This is a digital option to the physical recruitment events we have previously arranged, says Sunniva Vikan, communication advisor at the Faculty of Natural Sciences.

Had to rethink

Every autumn, NTNU have hosted 400 girls have been able to sense what life at NTNU is like during Teknologiuka for jenter (Tech week for girls). This is an event that adresses equality to motivate more females to choose STEM education. They have meet role models and become curious on education programmed they otherwise would not have considered applying for.
— It´s an event that has worked. 90% of attendants have applied to study with us afterwards, says Pia Kristin Østeraas, communication advisor at the Faculty of Engineering Science
— But suddenly corona was here and all the physical encounters were gone. When the youth cannot come to see us, we have to come to them, says Vikan who believes in YouTube as a storytelling platform.

Important to have both genders develop the technology of the future.

Today every third civil engineering student at NTNU is a girl. The percentage increases little by little but does not come on its own. It demands role models, communication and targeted motivational events. To ensure artificial intelligence is recognizing female voices and female faces as well as male, we need females with technological knowledge.
When fitness apps or collision pillows are being developed, there is a need for knowledge on biological difference, so that technology will fit regardless of gender, age or ethnicity.
— Businesses often have a goal of gender balance, but for that to happen we also need gender balance in education, says Margrethe Meyer Bratt, head of communication at the Faculty of Information Technology and Electronics.
NTNUs own research shows that studies with good gender balance increases student satisfaction and dropouts decrease.
— The students is forming our future. A good team with diversity creates a better learning environment, and also eventually a better work environment. It is not a disadvantage that also the male students do better when there is more gender balance, Bratt concludes.