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Akademisk skriving Allmenrettet formidling Forskningskommunikasjon Publisering

SPRÅK3501 has started – with Big Bang Theory

CHALLENGE TRADITION. Scientific communication for engineers (SPRÅK3501) is a very popular course with a long tradition – so much so, that the number of seats on the course have to be limited. Every year, the course registration requires several months of hard work as many students are rushing to sign up. In order to meet NTNU’s ever increasing call for quality publications and outreach, we took the challenge and revised the course.

Want to communicate science? Learn from Sheldon how not to do it

One of the first activities in the course was the analysis of an excerpt from the Big Bang Theory series – to show a concrete example of a failure to connect with an audience when communicating research. This activity is the essence of the new approach of the course. It sees research communication as a multimodal activity (both written and spoken, but also embodied). Students are trained to identify opportunities for research communication in everyday life, and to analyze the different kinds of audiences they encounter both within and outside of academia. The Big Bang activity also illustrates the teaching approach: students are not told things, they are led to discover them.

So what’s new?

Firstly, it’s the detective work finding out about our students’ needs regarding research communication. We have run a Needs Analysis survey; the findings have directly informed the course design, and particularly the obligatory assignments (project reports and oral presentations of own project). Secondly, it’s the course design and teaching approach. We are building on social-constructivist approaches to education, where effective learning is constructive (you build on what you already know), contextualized (you learn in the context where you will use the knowledge and skills), collaborative (you learn with others), and self-directed (you are in charge of your own learning). Such approach demands not only interactive teaching but also teaching techniques that activate students’ existing knowledge. To accommodate this approach, the 100-strong course is divided into 3 seminar groups of just over 30 students each. But primarily, what is new is the team of three teaching instructors, their combined expertise, and the ways in which they collaborate to make the course a success.

Digital learning tools: these are the results of an interactive survey where students have typed in their suggestions for topics to be covered in a library lecture. Source: Mentimeter.com

The teaching team: together we’re strong

This year, the course is taught by two instructors from SEKOM, Hana Gustafsson (course leader) and Turi Marte Brandt Ånerud, joined by this year’s Fullbright teaching Assistant, Naomi Kellogg. Among us, we have a broad range of expertise and experience, such as teaching writing and oral presentations, publishing in scientific outlets, outreach, theory-informed teaching and digital learning tools. We also have an interdisciplinary perspective, which is rooted in our formal education in the humanities and natural sciences, but also in our work experience within and with different disciplines. All these areas are highly relevant to this course, and they are put to good use through tight collaboration of the three instructors.

A section to watch

These are exciting times for SPRÅK3501 as SEKOM is developing and piloting its approach to research communication within and out of academia. Like all of SEKOM’s activities, also this course feeds not only into teaching but also into publication- and outreach activities. So whether you’re a student or faculty at NTNU, keep an eye on our activities – and get in touch. There is much more where this came from.

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Akademisk skriving Allmenrettet formidling Forskningskommunikasjon Publisering

Communicating science in journals and to the general public

As a novice researcher you may be wondering why some scientific articles are easier to read and understand than others. Or you are daunted by the amount of literature on your subject and aren’t sure what to include in your literature review. Or you want to know why some people do not accept scientific evidence when it matters, and what you can do about it when communicating your research. SEKOM offers a PhD-level course where you can get answers to these questions.

 If you are a researcher, chances are you have been guilty of at least one of these on at least one occasion:

  • Hiding your most important message in the depths of your text or presentation, mentioning it in a minor footnote – or not expressing your main message at all. You’ve given the reader all the facts so he/she should be able to figure out what your message is, right?
  • Getting annoyed (or just uncomfortable, depending on your temperament) when someone asks you “What’s your main argument? What’s the one-liner?” Because how could you possibly do that – it’s too complicated, right?
  • Scaring away a non-expert who is genuinely interested in your research – either by saying “oh, it’s too boring / theoretical / technical” or by rattling off a dense scientific abstract full of technical terms. Because that’s how it is – you work on something so remote from everyday life that it’s only natural for non-experts to not understand. It’s strange, actually, that anyone outside of academia would even be interested in what you do….right?

Does that sound familiar? If it doesn’t, think again – given the conventions of academia, it is quite natural to think like this. Unfortunately, if you want to increase your chances of getting published, if you want to connect with non-expert audiences, or attract the attention of the relevant user group, thinking like this can have negative consequences.

The good news is that, as an NTNU researcher, you can do something about it. Since 2014 we have been running a highly popular PhD-level course entitled “Communicating science in journals and to the general public” (HFEL8000), which helps you tackle these, and many other, aspects of scientific communication.

The course is built around the crucial difference in communicating your research to different audiences and for different purposes. We look both at the bigger picture (what do you want to communicate, to whom, and why?) as well the technical details (what are the specific guidelines, principles, or conventions you need to follow?). The aim is to make you realize that you have something to say to a range of audiences – not just “your people” in your expert bubble. We help you identify your audiences and the ways of connecting with them effectively – so that you are heard and appreciated. The language of the course is English, since the primary focus is on communication within the international scientific community (and since the course participants tend to be an international crowd); however, Norwegian is included when communicating with local audiences.

Communicating with different audience types. Learning activity based on Nygaard 2008 (Writing for Scholars: A Practical Guide to Making Sense and Being Heard). Author and photo: Hana Gustafsson

The HFEL8000 course is taught by an interdisciplinary team covering a range of relevant areas, such as developing your communication strategy, NTNU branding, communicating science through visuals, academic writing, communicating science in the post-truth era, writing successful funding applications, and communicating science as a deeply human story. We aim for tangible course outcomes for each participant – see for example this recent blog post on Forskning.no.

Take a step towards effective communication of your research – sign up for the course! We look forward to working with you.

Picture of Hana Gustafsson