{"id":429,"date":"2021-07-14T10:03:04","date_gmt":"2021-07-14T08:03:04","guid":{"rendered":"https:\/\/www.ntnu.no\/blogger\/afino\/?p=429"},"modified":"2021-07-15T12:22:02","modified_gmt":"2021-07-15T10:22:02","slug":"is-it-too-good-to-be-true","status":"publish","type":"post","link":"https:\/\/www.ntnu.no\/blogger\/afino\/2021\/07\/14\/is-it-too-good-to-be-true\/","title":{"rendered":"Is it too good to be true?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The question is asked by Atle Midttun. He is a professor at the Norwegian Business School (BI), the Department of Innovation and Economic Organisation, and <a href=\"https:\/\/www.ntnu.edu\/afino\/atle-midttun\" data-type=\"URL\" data-id=\"https:\/\/www.ntnu.edu\/afino\/atle-midttun\">leader of WP5 in AFINO, <em>Illustrative Nordic Cases on Sustainability<\/em><\/a><em>.<br><\/em>He raises the introductory question in the working paper<em> The Greening of the European Petroleum Industry: Is it for Real and Does it Make Sense?<br><\/em>Midttun has written the paper in collaboration with Marina Khanieva, Magne Lia and Eivind Wenner.<br><br>The working paper is based on last years promise from the European petroleum companies &#8211; \u00a0that they are willing to undertake a fundamental green transition to net zero carbon emissions by 2050, running parallel with the EU\u2019s politically proclaimed \u201cGreen Deal\u201d. <em>\u00a0<br><\/em>This great promise thus provides Midttun and his colleagues to ask if<em> it is too good to be true.<br><br><\/em>Read the article were they explore how greening strategies may be anchored in several parts of the complex petroleum-industrial value chain. And how various companies have taken different approaches, depending on their resources and capabilities.<br>Link to the working paper published at BI, Center for Sustainability and Energy <a href=\"https:\/\/www.bi.edu\/globalassets\/forskning\/centre-for-sustainability-and-energy\/greening-of-european-petro-industry-09-07-21.pdf\" data-type=\"URL\" data-id=\"https:\/\/www.bi.edu\/globalassets\/forskning\/centre-for-sustainability-and-energy\/greening-of-european-petro-industry-09-07-21.pdf\">here<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Featured image: Colourbox.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The question is asked by Atle Midttun. He is a professor at the Norwegian Business School (BI), the Department of&#8230;<\/p>\n","protected":false},"author":446,"featured_media":431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,13,14],"tags":[29,70,52,25],"class_list":["post-429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publications","category-research","tag-atlemidttun","tag-european-green-deal","tag-green-transformation","tag-petroleumsindustri"],"_links":{"self":[{"href":"https:\/\/www.ntnu.no\/blogger\/afino\/wp-json\/wp\/v2\/posts\/429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ntnu.no\/blogger\/afino\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ntnu.no\/blogger\/afino\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ntnu.no\/blogger\/afino\/wp-json\/wp\/v2\/users\/446"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ntnu.no\/blogger\/afino\/wp-json\/wp\/v2\/comments?post=429"}],"version-history":[{"count":4,"href":"https:\/\/www.ntnu.no\/blogger\/afino\/wp-json\/wp\/v2\/posts\/429\/revisions"}],"predecessor-version":[{"id":436,"href":"https:\/\/www.ntnu.no\/blogger\/afino\/wp-json\/wp\/v2\/posts\/429\/revisions\/436"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ntnu.no\/blogger\/afino\/wp-json\/wp\/v2\/media\/431"}],"wp:attachment":[{"href":"https:\/\/www.ntnu.no\/blogger\/afino\/wp-json\/wp\/v2\/media?parent=429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ntnu.no\/blogger\/afino\/wp-json\/wp\/v2\/categories?post=429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ntnu.no\/blogger\/afino\/wp-json\/wp\/v2\/tags?post=429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}