Roberto Verganti is Professor of Leadership and Innovation at the the School of Management of
Politecnico di Milano, where he directs Leadin’Lab, the laboratory on the LEAdership, Design and
INnovation. He has been a visiting scholar at the Harvard Business School twice, at the Copenhagen
Business School and at the California Polytechnic University. At Politecnico di Milano he has been the
founder and first director of the School of Doctoral Programs (with more than 800 PhD
students) and of the Alta Scuola Politecnica (the school on Multidisciplinary Innovation for top
2% master students). Roberto serves on the European Design Leadership Board of the European
Commission, where he is also in the High Level Advisory Group of Carlos Moedas, the European
Commissioner for Research, Science and Innovation.
Roberto’s research focuses on how leaders and organizations create innovations that people love.
He explores how to generate radically new visions, and make those visions come real. His studies
lie at the intersection between leadership, design and technology management. In his research Roberto
combines methodologies of in-depth analysis of cases with experimentations with pioneering
firms, in a variety of industries and contexts.
Roberto is the author of “Overcrowded. Designing Meaningful Products in a World Awash with Ideas”,
published by MIT Press in 2017, where he provides processes and methods to create
breakthrough visions. He is also the author of “Design-Driven Innovation: Changing the Rules of
Competition by Radically Innovating what Things Mean”, published by Harvard Business Press in 2009,
which has been selected by BusinessWeek as one of the Best Design an Innovation Books, and
by the Academy of Management for the George R. Terry Book Award as one of the best 6
management books published in 2008 and 2009. It has been translated in 8 languages. His
research on management of design and design clusters has been awarded the Compasso d’Oro
(the most prestigious design award in Italy).
Roberto has issued more than 150 articles, including “Developing Products on Internet Time”
published on Management Science, and “Innovating Through Design”, “Which Kind of
Collaboration is Right for You”, “Designing Breakthrough Products”, and “The Innovative
Power of Criticism” all published on the Harvard Business Review. He has been featured on The
Wall Street Journal, The New York Times, Financial Times, Forbes, BusinessWeek and is a
regular contributor to the Harvard Business Review online magazine.
Roberto, together with his team of likeminded researchers-consultants, has served as advisor to
executives and senior managers at a wide variety of manufacturing and service firms including
Ferrari, Ducati, Procter & Gamble, Unilever, Gucci, Samsung, STMicroelectronics, Zappos,
Microsoft, IBM, Vodafone, Whirlpool, Nestlè, L’Oréal, ABB, Bausch&Lomb, Prysmian,
Tetrapak, ARUP, SKY NewsCorp., Deloitte. He has also helped national and regional
governments around the world to conceive design and innovation policies.