TSOL510 - Innovation and Product Development
Vurderingsordning: Oppgave og skriftlig eksamen
|Skriftlig eksamen||60/100||4 timer||HJELPEMIDD|
The course covers the following six topics:
(1) new products as innovations connecting technology and marketing,
(2) the innovation process and its sources,
(3) the business network surrounding product development,
(4) the resources involved in product development,
(5) strategic management of innovation and New Product Development (NPD),
(6) steering and controlling the NPD process.
- the ability to confront different models on innovation, namely the firm-internal and the external-network ones;
- knowledge of current theories on project management
- applying different innovation models to concrete settings;
- identifying and evaluate innovation sources, new entrepreneurial opportunities but also the related barriers;
- how to influence key actors and resources and to steer them by means of selected managerial tools, including project management
- understanding users and their needs and how products can create value to users;
- understanding the key actors and resources involved in product innovation
Læringsformer og aktiviteter
Lectures, seminars case discussions, group works, student presentations. Active classroom participation is always a plus.
Mer om vurdering
Students who want to improve their grade in a course based on several assessments, may re-take the individual component assessment.
For an new assessment in connection with a failing grade, the Faculty of Economics and Management has supplementary regulations.
Krever opptak til studieprogram:
Ledelse av teknologi (ØAMLT)
Økonomi og administrasjon (ØAMSC)
Basic marketing and strategy level
The student must be admitted to one of the study programmes Master in Business Administration, or Master in Management of Technology at Trondheim Business School, or Master in Industrial Economics and Technology Management, or NTNU School of Entrepreneurship at Department of Industrial Economics and Technology Management, or Masters Degree in Economics or Masters Degree in Financial Economics at Department of Economics or Master in International Business and Marketing at Faculty of International Business (in Ålesund). The course is taught entirely in English. The examination and assessment will also be conducted in English. The course is open for Norwegian students and exchange students.
Cooper, R. G., 2001, The New Product Process: The Stage-Gate Game Plan (Chapter 5), In: Cooper, R. G., 2001, Winning at New Products, Perseus Publishing: Reading, MA, pp. 114-153. ONLY CHAPTER 5. Håkansson, H., 1987, Technological Innovation through Interaction (Chapter 1), and Product Development in Networks (Chapter 3), In: Håkansson, H. (ed.), 1987, Industrial Technological Development - A Network Approach, Croom Helm: London, Sidney, Dover, New Hampshire. ONLY the two CHAPTERS 1 and 3. Håkansson, H., Snehota, I., 1995, Relationships in business (Chapter 1), and Analyzing business relationships (Chapter 2), In: Håkansson, H., Snehota, I. (eds.), 1995, Developing Relationships in Business Networks, Routledge: London. ONLY the two CHAPTERS 1-2. Tidd, J., Bessant, J., Pavitt K., 1997/2001/2005, Managing Innovation, Integrating Technological, Market and Organizational Change, Wiley: Chichester. (Selected chapters) ONLY the six CHAPTERS 1-6. Ulrich, K. T., Eppinger, S D., 2003, Product Design and Development, McGraw-Hill: Boston. ONLY the three CHAPTERS 1-3. Van de Ven, A. H., et al., 1999, The Innovation Journey (Chapter 1 and 2), Oxford University Press: NY, Oxford. ONLY the two CHAPTERS 1-2. Wheelwright, S., Clark, K., 1992, The Concept of a Development Strategy (Chapter 2), In: Wheelwright, S., Clark, K., 1992, Revolutionizing Product Development, The Free Press: New York, pp. 28-56. ONLY CHAPTER 1. von Hippel, E., 1988, The Sources of Innovation (Excerpts), Oxford University Press: NY, Oxford. ONLY the two CHAPTERS 1 and 4 (only pages 47-55). Articles and cases: Anderson, J. C., Håkansson, H. Johanson, J., 1994, Dyadic Business Relationships Within a Business Network Context, Journal of Marketing, Vol. 58, Issue 4, October 1994, pp. 1-15. Brown, S. L., Eisenhardt, K. M., 1995, Product Development: Past Research, Present Findings, and Future Direction, Academy of Management Review, Vol. 20, No. 2, pp. 343-378. Buzzell, R. D., 1978, Note on a Market Definition and Segmentation, Harvard Business School: Boston (Ref. nr. 579-083). Håkansson, H., Snehota, I., 1989, No Business is an Island: the Network Concept of Business Strategy, Scandinavian Journal of Management, Vol. 5, No. 3, 1989, pp. 187-200. Håkansson, H., Waluszewski, A., 2002, Path dependence: restricting or facilitating technical development?, Journal of Business Research, Vol. 55, Issue 7, pp. 561-570. Nyström, H., 1985, Product Development Strategy: An Integration of Technology and Marketing, Journal of Product Innovation Management, Nr. 2, 1985, pp. 25-33. von Hippel, E., 1986, Lead Users: A Source of Novel Product Concepts, Management Science, Vol. 32, No. 7, pp. 791-805 Cases for classroom discussion: Baraldi, E., 2008, Strategy in Industrial Networks: Experiences from IKEA, California Management Review, Summer 2008, Vol. 50, No. 4, read only pages 99-101 and 104-113. Baraldi, E., Edsbyn¿s Electric Table: a product developed out of business relationships. Christensen, C. M., Anthony, S. D., 2001, What¿s the BIG Idea, Harvard Business School: Boston (Ref. nr. 9-602-105). A selection of articles and book chapters will also be provided at course start.
Vurderingsordning: Oppgave og skriftlig eksamen
- * Skriftlig eksamen plasseres på rom 3 dager før eksamensdato.